![]() With an ABV of 40 per cent, a 700ml bottle of Howler Head will retail at around $65 RRP. Howler Head is 80 proof and will be available as a limited run at UFC on-premise partner ALH Hotels before a trade-wide roll out in May. You’ve got a kick of oak, a nice whirl of sweetness, & some straight from the jungle Bananarama awesomeness. Italy’s Campari Group agreed to buy the minority stake in the banana-flavoured. Howler Head Banana Infused Kentucky Straight Bourbon Whiskey is blended with only the finest Kentucky Straight Bourbon Whiskey we could get our paws on. We are very pleased to give consumers the chance to meet and greet some of the greatest athletes in the world during the week of UFC 284 in Perth.” Wild Turkey owner Campari Group has purchased a 15 stake in flavoured Bourbon brand Howler Head for US15 million. “Along with Alexander Volkanovski, we will also be engaging additional fighters to endorse the brand. “In addition to being an exceptionally high-quality liquid, in line with flavoured whiskey trends, Howler Head has established a clear unique brand personality and, through its deep relationship with UFC, we believe it will be a hit in Australia,” says Paolo Marinoni, Marketing Director of Campari Australia. Through its partnership with UFC®, Howler Head has the ability to reach 700 million UFC fans worldwide. Oliveira, former UFC strawweight champion Joanna Jędrzejczyk, and rising stars Sean O’Malley, Charles Jourdain and Caio Borralho to promote the brand globally. UFC fighters Robert Whittaker, Tai Tuivasa and Charles Oliveira will also be making personal appearances to greet fans in Perth during fight week of UFC 284. Dana White once called himself a co-founder of the whiskey brand Howler Head Bourbon. Howler Head starts with real, carefully crafted Kentucky Straight Bourbon Whiskey made with premium grains and mineral-rich water, aged for two years in charred American white oak barrels. “People have been asking for Howler Head to come to Australia since its launch two years ago, and now is the perfect timing! I look forward to celebrating my victories with this great whiskey and will be sure to share a toast with my family, friends and fans,” said Volkanovski. Launched in the US in 2021,Howler Head had sold nearly 70,000 9L cases by the end of 2022 and has quickly become one of the fastest-growing whiskey brands in the United States.įor the Australia launch, Campari has signed UFC featherweight champion Alexander Volkanovski as brand spokesperson. The global flavoured whiskey market was expected to reach a value of USD$27 billion by 2022, according to Future Market Insights, with North America, Europe, Latin America and Asia-Pacific driving significant volume increases.
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